1. Introduction

Welcome to Cherry Hill Waste Ltd (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you about how we look after your personal data when you visit our website at https://www.cherryhillwaste.com (the “Website”) or use our services, and tells you about your privacy rights and how the law protects you.

Cherry Hill Waste Ltd is the data controller and is responsible for your personal data.

2. Company Identity and Contact Details

• Company Name: Cherry Hill Waste Ltd
• Company Registration Number: 03600632
• Registered Address: Knutton House, Cherry Hill Lane, Knutton, Newcastle, Staffordshire, ST5 6EE
• Data Protection Queries: If you have any questions about this Privacy Policy or our data protection practices, please contact us at sales@cherryhillwaste.comor by calling 01782 624209.

3. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, username or similar identifier.
• Contact Data: includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: includes payment card details. (Please note that we do not store full credit card numbers on our servers; these are processed securely by our trusted payment gateways, such as Elavon or Stripe).
• Transaction Data: includes details about payments to and from you, and other details of the services you have purchased from us.
• Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and other technology on the devices you use to access this Website.

4. How We Collect Your Data

We use different methods to collect data from and about you, including through:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms on our Website, creating an account, placing an order for skip hire, or corresponding with us by post, phone, or email.
• Automated Technologies: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies, server logs, and similar technologies.

5. How We Use Your Personal Data

Under the UK GDPR, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (such as processing your order, despatching a skip, and communicating regarding delivery).
• Legitimate Interests: Where it is necessary for our legitimate business interests (e.g., maintaining our Website, improving our services, and preventing fraud).
• Legal Obligation: Where we need to comply with a legal or regulatory obligation (such as retaining financial records for HMRC).

6. Who We Share Your Data With

We may share your personal data with trusted third parties for the purposes set out below:

• Service Providers: Such as our payment processing partners (e.g., Elavon, Stripe) and software providers who manage our internal fleet routing or order management (e.g., Weighsoft).
• Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the UK who provide consultancy, banking, legal, insurance, and accounting services.
• HM Revenue & Customs and Regulators: Authorities based in the UK who require reporting of processing activities in certain circumstances.
• We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax and legal purposes.

9. Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data (where there is no good reason for us continuing to process it).
• Object to processing of your personal data.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us using the details provided in Section 2.

10. Cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.

11. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated in April 2026. Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.